Trial Attorney Joseph H. Low IV is a master storyteller, strategist and warrior who consistently wins in the Courtroom. Joseph Low is a former U.S. Marine and visionary leader who knows what it takes to train, prepare, fight and lead his team to victory. He is the man behind the victories.
Joseph Low possesses the ability to craft and deliver a story that ranks among the world’s best attorneys. His story structure is akin to analyst and author Robert McGee and Attorney Gerry Spence, who himself had a 40-year undefeated record at trial. When Joseph Low takes your case, he makes it his personal mission to find the “emotional truth” of the case.
The “emotional truth” won’t be found in a lawyer’s box of discovery. You won’t find it in the thousands of pages of medical records, deposition transcripts or pleadings. The emotional truth begins with you. First, you must believe there is a beautiful story that resides within your client. Then, you must go find that story. Joseph Low typically spends hours with not only his clients, but also their family, friends and co-workers to find that “emotional truth.”
The story does not come just through the narration of facts from family and friends. Instead, the story emerges from the craftsmanship of character development, an understanding of story structure, and how to tell the story of change and more.
Joseph Low’s peers and opponents remark that he has an uncanny way of peering into the souls of witnesses and jurors to understand and know what they will say before they say it.
Mr. Low helped develop the curriculum at the world-renown Gerry Spence Method Trial Lawyer’s College and for more than two decades has trained the nation’s best and most promising trial attorneys. He currently develops all the curriculum at Gerry Spence Method Trial Lawyer's College, which is the finest trial skills education in the country. For his fellow attorneys, Joseph Low is ready to step up to the plate as a pinch hitter in a clutch late-inning situation and take your case to trial and the jury. He is the special forces called in to turn a bleak and desperate situation around. He is the ace up your sleeve when you must have a victory. Joseph Low is a Trial Lawyer and Joseph Low wins.
Mr. Low has tried and consulted for hundreds of civil and criminal jury trials with victorious settlements totaling hundreds of millions of dollars. In 2015, the prominent law firm of Carpenter, Zuckerman and Rowley, hired Mr. Low to conduct the trial of a road design case against CALTrans. After Mr. Low deposed the defense’s road design expert, the state, which had previously offered only $7 million dollars, settled the case for $12 million.
In Shelby v. SeaRiver Maritime Inc., a Jones Act Case, Mr. Low and his team recovered $8 million for benzene poisoning after getting the expert’s opinion and admission. In Mongtale, et al. v. Nadeau, et al., plaintiffs were severely injured. A $4.6 million settlement was awarded — over the $100,000 policy limit — for a car accident victim, using techniques he developed and has taught at the Trial Lawyers College. In 2022, Joseph obtained combined settlements and a jury verdict in the amount of $145 million in Ruckman v. PG&E. Most recently, Mr. Low has obtained successful verdicts in the amounts of $10.5 million, $11 million and a settlement in 2025 for $22 million.
Earlier in his career, Mr. Low tried and won the precedent-setting case for the Constitution’s 6th Amendment right to a “lawyer of your choice” in the United States Supreme Court case of U.S. v. Gonzalez-Lopez 548 U.S. 140 (2006). Mr. Low’s victory ensures that all defendants can hire the lawyer of their choosing, even if that lawyer is from another state.
If you currently enjoy THC in the State of Nevada, you can thank Joseph Low. Mr. Low argued before the Nevada Supreme Court for the right of his client to buy and sell medical marijuana. Although Nevadans voted to legalize medical marijuana in 2000, there was no legally recognized system to sell or distribute. Mr. Low argued his client’s case to the Nevada Supreme Court and spoke before the Nevada Senate Judiciary Committee to advise lawmakers on how to structure marijuana laws, including recognizing cards from other states. In 2013, Nevada changed its laws to allow patients to buy marijuana legally from a dispensary. State of Nevada v. Schwingdorf.
Joseph Low is also nationally known for his work representing servicemen — Army Rangers, Navy SEALs, Special Forces, and Marines — accused of combat crimes. In the history of military war crime trials, Mr. Low is credited with being the first and only attorney to introduce Post-Traumatic Stress Disorder (PTSD) and Traumatic Brain Injury (TBI) as defenses to capital murder. Mr. Low is undefeated in military court, winning famous murder cases such as the Pendleton 8, U.S. v. Sgt. Nelson and U.S. v. Sgt. Acevedo.
In the internationally televised trial, coined “The Pendleton 8,” a jury found Cpl. Magincalda Not Guilty of murder and kidnapping. When Joseph first met his client in jail, he stood charged with the death penalty. Joseph walked his client out of jail the day of the verdict. Today, Mr. Magincalda is a practicing attorney in the State of Texas.
In U.S. v. Sgt Nelson, the Government charged Nelson with a combat murder and had five videotaped confessions. As a result of Mr. Low’s strategic representation, the case was dismissed.
In U.S. v. Sgt Acevedo, combat crimes for murder were dismissed after Mr. Low’s devastating cross-examination of witnesses at the Article 32 hearing. When the government stripped Sgt. Acevedo of his silver star, Low fought hard and got it back. Joseph Low fights. Joseph Low wins.
Mr. Low has received several national awards for his excellence in the courtroom including from the American Board of Trial Attorneys and the Order of the Barristers. He has also received the Lewis F. Powell, Jr. Medallion for Excellence in Trial Advocacy from the American College of Trial Lawyers. He is a member of the prestigious American Board of Trial Advocates (ABOTA), Consumer Attorneys Association of Los Angeles (CAALA), Consumer Attorneys of California (CAOC), Association of Trial Lawyers of America, American Civil Liberties Union, and the National Association of Criminal Defense Lawyers.
He was named one of Strathmore’s “Who’s Who” as well as one of the National Registrar’s “Who’s Who”. Most recently, Mr. Low has been named among America’s Top 100 Criminal Defense Attorneys® for Southern California in 2020, California’s Top 10 Motor Vehicle Accident Verdicts in 2019, Top 10 Personal Injury Verdicts in 2019, Top 10 Truck Accident Verdicts in 2019, California’s Top 100 Verdicts in 2019, Daily Journal’s 2020 Top Plaintiffs’ Lawyers, and National Law Journal Top 100 Verdicts of 2019.
Mr. Low graduated from the Gerry Spence Method Trial Lawyers College in 1998, considered the most prestigious and selective trial advocacy college in America. Mr. Low has been an instructor there for over 20 years.
Joseph has been asked by Gerry Spence to take over his Ranch and the Trial Program at the Ranch.
Some of the best attorneys in America have described Mr. Low as, “Powerful!”…“Brilliant!”…“Tough and Sharp!”
Joseph H. Low IV has represented clients in 15 states.
If you need an attorney dedicated to fighting for you and your rights, who is compassionate towards your situation, passionate about your case, and will NOT QUIT…
Call The Law Firm of Joseph H. Low IV.
Beyond his remarkable achievements in the courtroom, Joseph H. Low IV is also a sought-after keynote speaker, captivating audiences with his deep legal expertise, compelling storytelling, and powerful presence. With years of experience in high-stakes trials and a background as a former U.S. Marine, Mr. Low delivers inspirational, thought-provoking speeches on trial advocacy, leadership, strategic thinking, and the art of persuasion. His ability to connect with audiences—whether lawyers, business leaders, or aspiring professionals—makes him a dynamic and unforgettable speaker at conferences, legal summits, and industry events. Whether discussing the psychology of jurors, the importance of preparation, or the relentless pursuit of justice, Joseph Low’s keynote speeches leave a lasting impact, inspiring others to elevate their own skills and fight for what truly matters.
Mr. Low has been the keynote speaker or featured lecturer at over 125 lawyer education seminars throughout the country.
If you are unhappy with your current attorney because they will not return your phone calls, educate you about your case or continually pressure you to settle for far less than your case is worth, call Mr. Low at (888) 807-1858 and receive some free advice.
If you are a lawyer who wants to learn how to stop begging insurance adjusters for money and start sharing the truth with jurors who won't settle for a discount, call Joseph Low.
Joseph Low is brought in to trial by lawyers who want to maximize the damages. Each time Mr. Low goes to trial, he sets a new record and breaks his own record or others.
The vast impact made by Attorney Low on the law and the lives of his clients has gained the attention of magazines, radio stations, and media outlets alike.
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News
Gerry Spence, the celebrated Wyoming trial lawyer renowned for his bold courtroom presence and trademark fringe jacket, has passed away at 96. He rose to national prominence with the Karen Silkwood case, securing a multimillion-dollar verdict that inspired the Oscar-nominated film Silkwood. Over his career, Spence defended figures such as Imelda Marcos and Randy Weaver, founded the Trial Lawyers College, and authored numerous bestselling books. Remembered as both a fierce advocate and an inspiring mentor, Spence leaves behind a lasting legacy in American trial law.
News
Gerry Spence, the legendary Wyoming trial lawyer celebrated for his trademark fringe jacket and historic courtroom victories, has passed away at 96. Gaining national prominence in the Karen Silkwood plutonium case, Spence went on to defend figures such as Imelda Marcos and Randy Weaver while building a reputation as a fierce champion of ordinary people. A prolific author, speaker, and founder of the Trial Lawyers College, Spence leaves behind a legacy that shaped American trial law for decades.
News
Gerry Spence, the renowned Wyoming attorney known for his trademark fringe jacket and high-profile courtroom wins, has passed away at 96. Celebrated for his role in the landmark Karen Silkwood case and his defense of figures such as Imelda Marcos and Randy Weaver, Spence built a career championing ordinary people against powerful institutions. He also founded the Trial Lawyers College and authored several bestsellers, leaving an enduring influence on the legal profession.
News
Well-known Wyoming trial lawyer Gerry Spence has died at age 96
